Retail • The Avenue Viera


Situated on a 50 acre site, Phase I of The Avenue Viera is a 250,000 sq ft lifestyle retail center located in the newly planned community of Viera, Florida. The site planning allows for key retailers’ maximum identity and accessibility while providing for an intimate pedestrian setting for the shopper. The project includes Belk Department Store, large retailers, small shops, restaurants, and a 3,600-seat Rave Theater. Lush landscaping, street amenities, and creative signage supplement the architecture, creating a unique experience for the shopper. The heart and center of the project is a picturesque park for the Viera Community.



The Avenue Viera


Viera, FL


Cousins Properties

“Fortune-Johnson has had the pleasure to build several of The Preston Partnership’s award-winning designs.  Bob and his team are experts at achieving the perfect balance of innovative design with function and affordability.  Their responsiveness and dependability create a collaborative environment for both the developer and the contractor.”
– Brett Fortune, Fortune-Johnson, Inc.